InFocus selects Studeo for 2005 Global Creative Campaign

InFocus® Corporation (NASDAQ: INFS), the worldwide leader in digital projection technology and solutions, has selected Studeo for its 2005 global creative campaign. The campaign runs through Q4 of 2005 in consumer, business, government, VARS, retailers, and education print publications. The comprehensive concept will be used in InFocus® business units and geographies, according to InFocus® Chief Marketing Officer Scott Ballantyne. Wall Street Journal ads feature the InFocus® award-winning LP120, the "small wonder" that "delivers the big picture," known to make heroes of its users by creating a lasting impression. The punchy creative aims at building brand equity and awareness among corporate buyers, upscale consumers and small business owners. Creative also features billboards and a microsite designed specifically for Australia targeting Brisbane and the business and airport sections of Sydney. With multiple locations, the billboards extend the campaign's message tot he Australian marketplace. Studeo designed the microsite (www.WatchItBig.com) to educate interested consumers and provide insight regarding preferences. "Studeo has developed a campaign that will create global awareness for InFocus®," commented CMO Ballantyne. "The creative reaches out to our target audiences on an energetic and emotional lever, while clearly articulating the features and benefits of enhancing a viewing performance with InFocus® products." Print ads "Crows," "Money," "Butterflies," "DNA," "Soccer," and "Basketball" play off the tagline "Imagine That." The visually striking ads use vibrant imagery to bring to life InFocus® projector and ultra-thin TV products for business, education and home theater. Ads also direct viewers to the appropriate InFocus® web page for the featured application. The worldwide print campaign highlights the link between the energy and vibrancy of enhanced presentations and the emotional appeal of using InFocus® products. With a key emphasis on the lasting impact of InFocus® products on overall screening experiences, the creative works across online and offline advertising and other corporate communications. "Infocus® challenged us to create a campaign that would demonstrate the power of the InFocus® Big Picture for high impact, high-performance presentations and, at the same time, create one brand worldwide for consumer, business and education sectors," commented Sam Katzenbach, Studeo Account Director. "The conceptual and tactical challenge of connecting with target audiences while setting InFocus® apart from competitors has been a very exciting opportunity for Studeo."