Studeo Selected to Market Singing Lessons for American Idol Hopefuls

The singing method used by legendary singers as well as successful American Idol contestants has been released as "American Idol Singer's Advantage." The multimedia home-study program is based on the techniques used by over 120 GRAMMY® winners. The award winning product consists of CDs, DVD and a workbook. Seth Riggs is known as the vocal coach of the stars, including American Idol winner Kellie Clarkson, Ray Charles, Prince, and scores of others. His Speech Level Singing™ focuses on training people how to control their larynx and vocal cords over the range of a song. The technique is proven to improve a person's quality and range after the first lesson. "Today I still experiment with many different vocal styles and qualities, and the muscular freedom is the result of my work with Seth," says the legendary Stevie Wonder. Bringing this product to the consumer market required finding a recognizable brand and a new approach to marketing. Ascendant Marketing and Media of Long Beach, CA recognized the value of linking the product with the American Idol brand. "The combination of Seth's skills as a vocal coach and the American Idol brand is a great example of matching product benefits to a highly-popular brand for the benefit of consumers" said Dylan Marer, Executive Producer of Ascendant Marketing and Media. "It is rare to find such a perfect match in this era of licensing for the sake of licensing." To handle the online marketing aspects, Studeo of Salt Lake City has been engaged to handle the interactive nature of the program. "Linking the product with the millions of American Idol fans requires being relevant every week as people are eliminated from the contest," said Todd Shepherd, Partner of Studeo. "The terms people search for are based on contestants and the songs sung each week and we adjust our marketing plan accordingly. Additionally we make use of the incredible growth in online viral advertising to get the word out about this great program"